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Principles of Marketing Wiley Pathways Marketing, 1st Edition Hiam, Rastelli ISBN 978-0-471-79079-2, © 2007 Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Verklin, Kanner ISBN 978-0-470-05643-1, © 2007 Marketing Express, 2nd edition Mariotti ISBN 978-1-84112-704-0, © 2006 Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers Sexton, Trump ISBN 978-0-471-91690-1, © 2006 Kellogg on Marketing Iacobucci ISBN 978-0-471-35399-7, © 2001

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