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Consumer Behavior Consumer Behaviour Evans, Jamal, Foxall ISBN 978-0-470-09352-8, © 2006 Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Verklin, Kanner ISBN 978-0-470-05643-1, © 2007 Kellogg on Marketing Iacobucci ISBN 978-0-471-35399-7, © 2001

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