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Marketing Management (MBA/Undergraduate)
The Business Marketing Course: Managing in Complex Networks, 2nd Edition
Ford, Gadde, Håkansson, Snehota
ISBN 978-0-470-03450-7, © 2007

Service Management and Marketing: Customer Management in Service Competition, 3rd Edition
Gronroos
ISBN 978-0-470-02862-9, © 2007

The Marketing Plan, 5th Edition
Cohen
ISBN 978-0-471-75529-6, © 2006

Services Marketing Management: A Strategic Perspective, 2nd Edition
Kasper, van Helsdingen, Gabbott
ISBN 978-0-470-09116-6, © 2005

Basic Marketing Management, 2nd Edition
Dalrymple, Parsons
ISBN 978-0-471-35392-8, © 2000