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Strategic Marketing Strategic Market Management, 8th Edition Aaker ISBN 978-0-470-05623-3, © 2008 Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System Kotler, Shalowitz, Stevens ISBN 978-0-7879-8496-0, © 2008 Strategic Market Relationships: From Strategy to Implementation, 2nd Edition Donaldson, O'Toole ISBN 978-0-470-02880-3, © 2007 Marketing Mistakes and Successes, 10th Edition Hartley ISBN 978-0-471-74321-7, © 2006 Strategic Market Management, 7th Edition Aaker ISBN 978-0-471-48426-4, © 2005 Prove It before You Promote It: How To Take the Guesswork Out Of Marketing Cuno ISBN 978-0-470-38118-2, © 2009 Marketing Mistakes and Successes, 11th Edition Hartley ISBN 978-0-470-16981-0, © 2009 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Scott ISBN 978-0-470-37928-8, © 2009 The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments Dunn, Halsall ISBN 978-0-7879-9832-5, © 2008 All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results Heyman ISBN 978-0-470-23791-5, © 2008 Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible LaBonte ISBN 978-0-470-35767-5, © 2008 Critical Marketing: Issues in Contemporary Marketing Tadajewski, Brownlie ISBN 978-0-470-51198-5, © 2008 Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level Baggott, Sales ISBN 978-0-470-12245-7, © 2007 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Scott ISBN 978-0-470-11345-5, © 2007 Sweet Spot: How to Maximize Marketing for Business Growth Sinha ISBN 978-0-470-05143-6, © 2007 Marketing Genius Fisk ISBN 978-1-84112-681-4, © 2006 Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand Passikoff ISBN 978-0-470-04022-5, © 2006 Scenarios in Marketing: From Vision to Decision Ringland, Young, Curry, Young, Westall, Stone, Haigh, Clark, Scultz, Hollingworth, Burnett ISBN 978-0-470-03272-5, © 2006 Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Scoble, Israel ISBN 978-0-471-74719-2, © 2006 Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact Young, Weiss, Stewart ISBN 978-0-471-74495-5, © 2005

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