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Marketing Research (MBA/Undergraduate) Marketing Research Essentials with SPSS, 6th Edition McDaniel, Gates ISBN 978-0-470-13198-5, © 2008 Marketing Research, 9th Edition Aaker, Kumar, Day ISBN 978-0-470-05076-7, © 2007 Marketing Research with SPSS, 7th Edition McDaniel, Gates ISBN 978-0-471-75528-9, © 2007 Marketing Research Essentials, 5th Edition McDaniel, Gates ISBN 978-0-471-68476-3, © 2006 Marketing Research, 8th Edition Aaker, Kumar, Day ISBN 978-0-471-23057-1, © 2004 Essentials of Marketing Research, 2nd Edition Kumar, Aaker, Day ISBN 978-0-471-41235-9, © 2002 Mail and Internet Surveys: The Tailored Design Method 2007 Update with New Internet, Visual, and Mixed-Mode Guide, 2nd Edition Dillman ISBN 978-0-470-03856-7, © 2007 The Telephone Interviewer's Handbook: How to Conduct Standardized Conversations Gwartney ISBN 978-0-7879-8638-4, © 2007

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