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Advertising Principles Kellogg on Advertising and Media Calder, Kotler ISBN 978-0-470-11986-0, © 2008 Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, 3rd Edition Sullivan ISBN 978-0-470-19073-9, © 2008 The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation Plummer, Rappaport, Hall, Barocci ISBN 978-0-470-05105-4, © 2007 The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Sugarman ISBN 978-0-470-05124-5, © 2007 Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Verklin, Kanner ISBN 978-0-470-05643-1, © 2007 Pick Me: Breaking Into Advertising and Staying There Vonk, Kestin ISBN 978-0-471-71557-3, © 2005 Write Great Ads: A Step-by-Step Approach Klein ISBN 978-0-471-50703-1, © 1990

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