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Advertising and Promotion Management
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Vitale
ISBN 978-0-470-00979-6, © 2007

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
Grant
ISBN 978-0-470-02751-6, © 2006

Truth, Lies, and Advertising: The Art of Account Planning
Steel
ISBN 978-0-471-18962-6, © 1998

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