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Services Marketing
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Kotler, Shalowitz, Stevens
ISBN 978-0-7879-8496-0, © 2008

Services Marketing
Kurtz, Clow
ISBN 978-0-471-18034-0, © 1998

Consumers and Services
Gabbott, Hogg
ISBN 978-0-471-96269-4, © 1998