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Brand Management/Strategy Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business Foley, Kendrick ISBN 978-0-7879-8309-3, © 2006 Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business Sartain, Schumann ISBN 978-0-7879-8189-1, © 2006 Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Tybout, Kotler ISBN 978-0-471-69016-0, © 2005 The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization Morgan ISBN 978-0-470-86082-3, © 2004 Brand Asset Management: Driving Profitable Growth Through Your Brands Davis ISBN 978-0-7879-6394-1, © 2002

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