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Global Marketing Management, 4th Edition

Masaaki Kotabe,
Temple University
Kristiaan Helsen,
Hong Kong Univ. of Science and Technology
ISBN 978-0-471-75527-2, ©2008, 704 pages
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Global Marketing Management, 3rd Edition
Masaaki Kotabe,
Temple Univ.
Kristiaan Helsen,
Hong Kong Univ. of Science and Technology
ISBN 978-0-471-23062-5, ©2004, 720 pages
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