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Kotabe Titles
Global Marketing Management, 5th Edition

Mike (Masaaki) Kotabe, Temple University
Kristiaan Helsen, Hong Kong University of Science and Technology

ISBN 978-0-470-38111-3, ©2010, 752 pages
 Instructor Companion Site
 Student Companion Site
Global Marketing Management, 4th Edition

Mike (Masaaki) Kotabe, Temple University
Kristiaan Helsen, Hong Kong Univ. of Science and Technology

ISBN 978-0-471-75527-2, ©2008, 704 pages
 Instructor Companion Site
 Student Companion Site

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