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Service Management and Marketing: Customer Management in Service Competition, 3rd Edition
Service Management and Marketing: Customer Management in Service Competition, 3rd Edition
Christian Gronroos, Swedish School of Economics, Helsinki
ISBN: 978-0-470-02862-9
©2007
496 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Professor Reviews
Author Info
Christian Grönroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland. He is also the Chairman of the board of its research and knowledge centre CERS – Centre for Relationship Marketing and Service Management.
Professor Grönroos’ visiting professor or visiting scholar associations include Arizona State University, Stanford University, Lund University and Karlstad University, Sweden, University of Auckland, New Zealand, Nankai University, P.R.China, and Thammasat University, Thailand.  

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