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Service Management and Marketing: Customer Management in Service Competition, 3rd Edition
Service Management and Marketing: Customer Management in Service Competition, 3rd Edition
Christian Gronroos, Swedish School of Economics, Helsinki
ISBN: 978-0-470-02862-9
©2007
496 pages
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TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Professor Reviews
Hallmark Features
  • Describes the nature and scope of market-oriented management in service competition
  • Takes a management approach and strategic focus
  • The text draws from a wide base of international research and provides numerous international examples
 

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