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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition
Bill Donaldson,
The Robert Gordon University, Aberdeen, UK
Tom O'Toole,
Waterford Institute of Technology, iRELAND
ISBN: 978-0-470-02880-3
©2007
288 pages
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Description
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The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.
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