Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Marketing > Product Management/Marketing
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Jeremy Bullmore
ISBN: 978-0-470-02915-2
©2006
174 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Sample Chapters  |  Reviewer Comments
New to This Edition
  • GREAT CONTENT: The ‘thought pieces’ in the book are serious pieces of work, but presented by a master of copywriting in very user-friendly language. Chapter titles include ‘Polishing the Apples’, ‘Time and Motion Man and the Mad Inventor’, ‘Posh Spice and Persil’ and ‘Benjamin Franklin and the Kuala Lumpur Question.’
 

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2008 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy