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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Jeremy Bullmore
ISBN: 978-0-470-02915-2
©2006
174 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Sample Chapters  |  Reviewer Comments
Reviewer Comments
"Using catchy chapter titles and shrewdly linking them to the subject matter, the author actively ensures an entertaining page-turning experience." (Gulf Business Magazine, October 2006)  

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