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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Jeremy Bullmore
ISBN: 978-0-470-02915-2
©2006
174 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Sample Chapters  |  Reviewer Comments
Table of Contents
Foreword by Sir Martin Sorrell.

About the Author.

Introduction.

Polishing the Apples.

Time-and-Motion Man and The Mad Inventor.

Why Every Brand Encounter Counts.

The Clipboard and the Copywriter.

Posh Spice & Persil.

Benjamin Franklin and the Kuala Lumpur Question.

The Steak & Kidney Pie That Wasn’t.

Why is a Good Insight Like a Refrigerator?

Index.  

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