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Author Info
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John Bessant is Professor and Chair in Innovation Management at Tanaka Business School, Imperial College, London. He also holds a Fellowship of the Advanced Institute for Management Research.
Joe Tidd is Professor of Technology and Innovation Management and Director of Studies at SPRU (Science and Technology Policy Research) University of Sussex.
Joe Tidd and John Bessant are also authors of Managing Innovation: Integrating Technological, Market and Organizational Change, published by John Wiley & Sons, Ltd.
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