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Innovation and Entrepreneurship
Innovation and Entrepreneurship
John Bessant, Imperial College
Joe Tidd, University of Sussex
ISBN: 978-0-470-03269-5
©2007
476 pages
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TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Professor Reviews  |  Supplements  |  WileyPLUS
Hallmark Features
  • Uses contemporary issues to engage and excite students, and lead them to the relevant theory, models and lessons 
  • Provides a greater focus on the role on individual entrepreneurship and organizational innovation, in private and public services
  • Fully integrates contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures
  • Features contemporary cases, e.g., new media, computer gaming, internet services, and public and social innovation cases.
 

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