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Innovation and Entrepreneurship
Innovation and Entrepreneurship
John Bessant, Imperial College
Joe Tidd, University of Sussex
ISBN: 978-0-470-03269-5
©2007
476 pages
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Description
Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons.  

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