Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand is an in-depth look at one of America’s most innovative brand-marketing systems.

Predicting Market Success presents an intimate examination of a new loyalty-based "customer-listening system" that outperforms existing market research methods. Loyalty-based research helps marketers "hear" what customers really want, not what they say they want. Demonstrating how students can learn to hear what their customers’ ideals and expectations are, Predicting Market Success shows students how to apply loyalty-based models to any company, allowing them to more accurately predict market behavior, loyalty, sales, and profitability.