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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer
Steve Rappaport
Taddy Hall
Robert Barocci, Mendocino, CA
ISBN: 978-0-470-05105-4
©2007
320 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Reviewer Comments
Reviewer Comments
"This book is packed with great examples of how major brands have used digital media...backed up with excellent research." (International Journal Of Advertising, January 2008)  

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