Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Marketing > Introduction to Selling
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits
Ben Mack
Mark Joyner
Dave Lakhani
ISBN: 978-0-470-05576-2
©2007
256 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  New to This Edition
New to This Edition
The book explores the following topics:
  • How branding is misused
  • The five basic marketing positions
  • Framing your product
  • Connecting with your consumer
  • Evaluating which marketing ideas to act on 
 

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2008 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy