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Description
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Think Two Products Ahead is a common sense approach to marketing that empowers readers to define and develop their own brands with the same techniques and technologies as the big players–but without all the cost. Author Ben Mack, a long-time marketing and advertising insider, reveals the three-step branding plan that almost all the big advertisers employ, showing readers how they can do it themselves without all the cost. Mack also shows how the best and most effective branding happens when companies don’t just plan ahead, but plan two products ahead, using branding to leverage past products and strengths.
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