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Strategic Market Management, 8th Edition
Strategic Market Management, 8th Edition
David A. Aaker, Univ. of California, Berkeley
ISBN: 978-0-470-05623-3
©2008
336 pages
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Author Info
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing and is the author of over seven books for both the practitioner and the student of marketing.  

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