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Strategic Market Management, 8th Edition
Strategic Market Management, 8th Edition
David A. Aaker, Univ. of California, Berkeley
ISBN: 978-0-470-05623-3
©2008
336 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Supplements  |  Business Extra Select
New to This Edition
  • Three new chapters focus on innovation - Energizing the Business, Leveraging the Business, Creating the Business.
  • Material has been reformed and repositioned throughout the text.
 

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