Part I.  Strategic Analysis

Chapter 2 External and Customer Analysis          

Chapter 3 Competitor Analysis

Chapter 4 Market/Submarket Analysis

Chapter 5 Environmental Analysis and Strategic Uncertainty

Chapter 6 Internal Analysis

Part II. Creating and Implementing Strategy

Chapter 7 SCAs, Synergy and Strategic Philosophies

Chapter 8 Alternate Value Propositions

Chapter 9 Creating and Leveraging Brand Equity

Chapter 10 Energizing the Business         

Chapter 11 Leveraging the Business

Chapter 12 Creating New Businesses

Chapter 13  The Global Business

Chapter 14 Setting Priorities for Businesses and Brands—Exit/Milk/Consolidate Options

Chapter 15. The Organization and Strategy

Appendix: Planning Forms