Instructor's Resource Guide
The resource guide, authored by Jim Prost, has several course outlines, a list of cases to consider, test questions, a description of instructor resources, a PowerPoint presentation organized by chapter, and a set of lecture suggestions for each chapter. Available online at www.wiley.com/college/aaker. Password protected.

PowerPoint Slides
Coordinated by chapter. Available to instructors at www.wiley.com/college/aaker. Password protected.

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