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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
David Verklin
Bernice Kanner
ISBN: 978-0-470-05643-1
©2007
221 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition
Table of Contents
A. THE LAY OF MEDIALAND.

1. You Watched 33 Hours of TV Last Week, Didn't You?

2. What "Revelations" Revealed…and "Nipplegate" Confirmed.

3. Why Advertisers Stopped Laughing at Sitcoms.

4. Why Ratings are Overrated.

5. Why Newspapers Hate Craig and His Infamous "List".

6. Why Outdoor Companies Pray for Traffic Jams.

7. Why the Super Bowl is Still Super.

B.  A WHOLE NEW BALL GAME.

8. Why Google Has Upset the Apple Cart.

9. Why Wikipedia Ticks Off the Other Media.

10. Why a Killer Video Game is the U.S. Army's Best Recruitment Tool .

11. Why Howard Stern Is Earning Sirius Money.

12. Why Oprah Gave Away Pontiacs.

13. Data Mining: Why Your TV May Think You're Gay.

14. Search: How Aubuchon Bested the Hardware Goliaths.

15. Why Honda Hates the Internet and Those Who Haunt It.

16. Why Grown Men Visit LegoLand.

17. Why You Can't Find a Cell Phone Just for Talking.

18. Why, If You've Signed Up on the Do-Not-Call Registry, You're Still Besieged by Telemarketers.

19. Why You Won't Have a Clue That General Motors is Behind That Blog.

20. Why the New Yorker Was Trashed For Teaming with Target.

21. Why Our Eyeballs Stopped Counting.

22. Why the Smart Money Moved Its Chips from Poker to Bulls.

C.  TOMORROW.

23. What’s Really Sexy About Porn? (It’s a Peek at What’s to Come).  


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