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Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
David Verklin
Bernice Kanner
ISBN: 978-0-470-05643-1
©2007
221 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition
Description
The billion-dollar advertising and marketing industry is undergoing phenomenal changes.  Those in it who are responsible for buying time and space are confronted with new shifts of consumer behavior in all forms of media, including print, online, TV, and radio.  How the advertising and marketing industry is responding to these new consumer preferences, and how that affects us and will continue to affect us for years to come, is the basis for this book.  

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