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The Relationship Edge: The Key to Strategic Influence and Selling Success, 2nd Edition
The Relationship Edge: The Key to Strategic Influence and Selling Success, 2nd Edition
Jerry Acuff
Wally Wood
ISBN: 978-0-470-06833-5
©2007
256 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Sample Chapters
Description
The Relationship Edge shows students exactly how to build valuable business relationships with people you don't naturally connect with. It presents a straightforward, three-step process.  Jerry Acuff provides real-world principles for developing strong and lasting personal relationships with the key people in your business life, helping you become more effective and persuasive while maintaining meaningful, truthful dialogues with those around you. Acuff shows how the more truthful and direct you are with customers and colleagues, the more truthful they'll be with you—and the more likely you are to find meaningful solutions to the business challenges you share.

   


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