This hands-on book fills a current gap in the market.  It is intended for non-specialists and describes the issues that need to be considered as well as the steps that need to be taken to master the topic. 

This book is based on the author's experience in implementing data analysis and data mining in the field and therefore provides a practical background for methods in making decisions from data.

A related website (www.makingsenseofdata.com) provides a hands-on data analysis and data mining experience.

The book is easy-to-read and provides an appropriate level of detail to assist the vast majority of professions who wish to use the methods in decision making.