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Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner
Galit Shmueli,
Univ. of Maryland, College Park
Nitin R. Patel,
Massachusetts Institute of Technology
Peter C. Bruce,
statistics.com
ISBN: 978-0-470-08485-4
©2007
298 pages
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Hallmark Features
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- The book’s greatest strength lies in its presentation of hands-on, business-oriented applications, complete with “real” data sets and cases.
- The chapters have been written with flexibility in mind so the user and/or instructor can navigate throughout the book as he or she chooses.
- The excellent mix between mathematical rigor and readability make the book ideal for multiple readerships.
- The software system-of-choice, XLMinerTM, is a familiar and easy–to-use tool for business analysts, consultants, and students since it is based on the popular Excel® spreadsheet concept. It provides a comprehensive set of data mining models and algorithms that includes statistical, machine learning and database methods – at no additional cost to the purchaser!
- There are plentiful exercises and examples to motivate learning and understanding.
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