 |
 |
 |
Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition
Joe Tidd,
Science and Technology Policy Research (SPRU), University of Sussex, UK
John Bessant,
Cranfield Univ., UK
Keith Pavitt,
deceased
ISBN: 978-0-470-09326-9
©2005
600 pages
|
|
|
 |
Description
|
This book is designed for MBA and Masters courses in the management of technology and innovation, but is relevant to a much wider audience. The scope of this book is unique as it seeks to provide a framework which integrates the management of technological, market and organizational innovation. The integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the very latest management research and international best practice in strategy, marketing, organizational behavior and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.
|
|
|
|
|
Shopping Cart
My Account
Help
Contact Us 
