 |
 |
 |
Consumer Behaviour
Martin Evans,
Cardiff Business School, UK
Ahmad Jamal,
Cardiff Business School, UK
Gordon Foxall,
Cardiff Business School, UK
ISBN: 978-0-470-09352-8
©2006
422 pages
|
|
|
 |
Description
|
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their wealth of experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the consumer behavior in a lively but rigorous manner. They also include topical issues, such as consumer misbehavior, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalized, transactional and profile data.
|
|
|
|
|
Shopping Cart
My Account
Help
Contact Us 
