Elizabeth Daniel is Professor of Information Management at the Open University Business School. Prior to joining OUBS in 2005, Elizabeth worked in the IS Research Centre at Cranfield School of Management where she researched and taught in the fields of e-business and IS strategies and benefits management. She has a particular interest in IOS and IS in marketing and supply chains. She has published many papers in leading academic journals and a number of management reports. Elizabeth has a first degree and PhD in Physics and an MBA from London Business School. She has spent over 10 years in industry, starting her career as a medical engineer and subsequently working as a strategy management consultant.