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New to This Edition
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New organization and content to highlight Supply Chain Management. The Supply Chain chapter has been divided into two chapters with more detailed content on Supply Chain strategy and design in chapter 10 and more on global sourcing and logistics in the new chapter 11. In addition, a new chapter has been added (chapter 5) wholly dedicated to service design.
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All chapter opening cases and in-text examples boxes (renamed “Along the Supply Chain”) have been revised or replaced to more readily illustrate global, supply chain, and service examples. Examples include the success of supply chain design at Toyota and Honda and Supply Chain Management at Royal Caribbean.
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Each chapter begins with an example from Green Mountain Coffee Roasters to show students how one company participates in all aspects of OM and SCM.
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Each chapter edited for conciseness, currency, and integration of supply chain coverage.
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OM Tools Excel add-in redesigned to provide students with a robust tool for effective problem solving.
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