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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
David Meerman Scott
ISBN: 978-0-470-11345-5
©2007
304 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Reviewer Comments
Description
The Web has transformed the rules of marketing and promotion. With the ability of consumers around the world to read press releases directly on Web sites like Yahoo! News and via search engines, marketers must dramatically alter their PR and marketing strategy to maximize the effectiveness of the direct consumer-communication channel. In The New Rules of Marketing and PR, public relations and marketing students will learn how to leverage the potential that Web-based communication offers all organizations.  

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