Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Marketing > Advertising Strategy
Kellogg on Advertising and Media
Kellogg on Advertising and Media
Edited by Bobby J. Calder, Kellogg School of Management -- Marketing
Philip Kotler,  
ISBN: 978-0-470-11986-0
©2008
304 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
New to This Edition  |  Sample Chapters
Description
 

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2008 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy