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Description
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People-to-People Fundraising is organized into four main sections: Community Building/Advocacy, People-to-People Fundraising, Target Audiences, and Integration Strategies. The book also features a foreword by Dr. James Austin. Chapters include: “Crafting the Marketing Strategy to Make it Happen,” “Online Tools to Manage Special Events, A-thons, and Auctions,” “MySpace, Young People, and Making Connections for Creative Causes Online,” “Integration of Email, Interactive Web-Based Survey Tools, Online Research, Data Analysis and Direct Marketing, ” “Ring, Text and Money: Mobile Mobilization,” and many more.
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