What’s in IT for Me? - show how IT topics relate to students in each major––Accounting, Finance, Marketing, Operations Management, MIS, and Human Resource Management.

IT’s About Business – extensive use of vivid examples from large corporations, small businesses, government and non-for-profit organizations to show the connection between IT and business.

Active Learning - featuring hands-on exercises, activities, mini-cases with exercises that incorporate software application tools, and an online Virtual Company continuing case (Club IT).

Successes and Failures – present examples of IT successes and IT failures with lessons learned.

Global Focus – provides a broad selection of international cases and examples showing how IT facilitates export and import, the management of multinational companies, and electronic trading around the globe.

Technology Guides – offer additional material on current hot topics in the IT market.

Focus on Ethics – In addition to a chapter dedicated ethics, privacy and security (Chapter 3), ethical cases and examples are integrated throughout the text.  Additional ethic mini-cases are available on the student companion website.