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Description
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Patterns of Entrepreneurship Management is the essential road-map for anyone interested in starting a new business. Years of teaching, writing, and launching numerous successful ventures have made Kaplan and Warren experts in the area of entrepreneurship. Revised and updated, the 3rd edition provides students with the cases, applications, tools, mindset, and inspiration to achieve their goals.
Clearly and methodically, Patterns outlines the key issues, current thinking, problems, and solutions students will face throughout the course of their entrepreneurial careers. Coverage extends from developing an idea and business plan, finding financing, maintaining high profits, going public, and everything in between.
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