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Description
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Whether your business is large or small, your brand is probably the most important and valuable asset of your organization. For example, each of the ten most valuable brands in the world is worth billions of US dollars. How you manage your brand has a tremendous impact on your ability to get new customers, grow your profits, and keep your business strong. Trump University Branding 101, by Columbia University Marketing Professor Don Sexton, explains everything you need to know to make your brand -- and your business -- “stick” in the minds of your customers.
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