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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, 3rd Edition
Luke Sullivan
ISBN: 978-0-470-19073-9
©2008
352 pages
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Description
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Award-winning copywriter Luke Sullivan’s irreverent, how-to look at advertising is updated and refreshed for the next generation of advertising and marketing students and professionals. Hey Whipple! has been the funniest, and best-selling book in on creating ads and writing marketing copy since it was first published in 1998. Since then, however, the explosion of the Web for marketing and retailing has remade the landscape. The third edition will bring this popular title up to date, combining the best learning from the classic era of advertising with the all the media, technologies, and possibilities of the digital age.
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