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Description
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E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:
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Building a list
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Determining proper format and frequency
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Creating an effective message
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Getting your message to the inbox
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Tracking results
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Working with new e-mail technologies - mobile devices, etc.
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Steering clear of spam techniques
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