Snyder’s method was to build innovation throughout every level of the Whilrpool organization, not just from the executive team or from R&D. When she started there the appliance industry was in a slump and WP had a reputation for stodginess. They made a conscious decision to turn this around and currently Whirlpool runs the most cutting edge brands in major and minor appliances – including Jenn-Air, Amana, KitchenAid and most recently merged with Maytag.

Underlying the ideas put forth in the book is that people at every walk of life can innovation and that human nature drives people to create. This book shows how any company can build innovation into every employee’s day to day job function, how to work on a macro level to embed innovation into company systems and business models and how to peg innovation to the bottom line.