This book will show nonprofits of all types how to reframe their organizations, internally and externally, to be more effective. It offers a framework that will allow organizations to shift their paradigm from just focusing on the necessary functions, like traditional fundraising, volunteer and staff recruitment, client outreach, advocacy, and other “siloed” operations, to community and organization building. This book will help to connect the dots of all parts of a nonprofit enterprise while also showing readers how to improve each of these functions. By becoming more charismatic, even a small organization can have not just one or two fundraisers, recruiters, PR people or advocates, but dozens, even hundreds of people who are able to invite in new supporters, volunteers, champions and clients in ways that are comfortable for everyone involved.

The authors will provide examples of how successful organizations have made this shift as well as action steps that all organizations can take to make to perform better.