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From Assets to Profits: Competing for IP Value & Return
From Assets to Profits: Competing for IP Value & Return
Bruce Berman
ISBN: 978-0-470-22538-7
©2009
296 pages
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Description
Edited by industry expert Bruce Berman and with contributions from the top names in IP management, From Assets to Profits provides a detailed overview of what intellectual property assets are, how they work, and what professionals need to know about them to succeed in today’s competitive business environment. Revealing techniques for maximizing returns and discerning performance variables, this timely book focuses on recent changes in IP strategy and return over the past ten years.

 

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