Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Marketing > Small Business Marketing
The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition
The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition
Steven D. Strauss
ISBN: 978-0-470-26124-8
©2008
544 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Sample Chapters
Description
The Small Business Bible, 2E is a comprehensive, easy-to-read, A-to-Z library of everything a small business owner might need to start and succeed in business. It teaches new entrepreneurs what works, and what does not, while giving them scores of tips, hints, insider information, and successes secrets. The essence of the 2nd edition will be to update and greatly expand the book, making it friendlier to the more experienced entrepreneur while still helping the new small business person. The book would now be divided into three sections: Part I: Starting Your Business, Part II: Running Your Business, and Part III: Growing Your Business. Some chapters will be updated, and 17 new chapters will be added. New chapters include, but are not limited to: The Green Business, Top Technology Tips, Advertising II: Advanced Advertising (mostly online), Marketing II: Advanced Marketing (mostly online), Developing New Channels and Multiple Profit Centers, and E-Commerce.  

Printer-ready version of this page E-mail a friend about this product