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Description
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Employees in every company want to know, “what’s going to happen to me?” Communication expert Roger D'Aprix provides a logical and successful strategy to inform skeptical employees in a time of turbulent change. Drawing on his experience as a corporate communication manager and consultant, D'Aprix offers a practical prescription for effective communication strategy: INFORMS (as in a communication strategy that informs). The principles are Information, Noise reduction, Findings, One voice, Repetition, Marketplace and Storytelling. Throughout the book, he provides numerous episodes from my consulting work as lessons in what to do and what not to do in communicating with the workforce.
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